DAYTON, OHIO, December 20, 2010 - More than 60 domain names have been registered in the name of Santa Claus, offering children a wide range of opportunities to persuade St. Nick via e-mail they weren’t naughty in 2010. Before allowing children to share personal information on a “Letter to Santa” Web site, your Better Business Bureau’s Children’s Advertising Review Unit (CARU) recommends you carefully review such sites to determine who’s seeking the information, how it’ll be used and whether it’ll be shared with third parties.
“Even Santa is required to comply with CARU’s Online Privacy Protection guidelines and the federal Children’s Online Privacy Protection Act,” said Wayne J. Keeley, CARU’s director.
CARU offered the following ‘Dear Santa’ site review tips:
· Know Web sites directed to children shouldn’t ask children to disclose more information than is reasonably necessary to participate in activities, such as first names and e-mail addresses.
· Limit personal information children share with Santa and omit physical addresses, since Santa already knows where all children live.
· Check Web sites for unwelcome content. Some sites are geared toward adults and may contain language or advertising you may not want children to see.
· Investigate hyperlinks to assure children don’t access inappropriate content. Some hyperlinks allow children to move seamlessly from one site to another.
For more information on how to keep your kids safe online, please visit www.CARU.org. If you’re concerned about the safety of specific child-directed Web sites and advertising, file a complaint at www.caru.org/complaint/index.aspx. You can also contact your BBB by visiting www.bbb.org or calling (937) 222-5825 or (800) 776-5301.
About Your BBB Serving Dayton and the Miami Valley
Your BBB is an unbiased nonprofit organization that sets and upholds high standards for fair and honest business behavior. Businesses earning BBB Accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. Your BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM and educational information on topics affecting marketplace trust. To further promote trust, your BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912. Today, 126 BBBs serve communities across the U.S. and Canada, evaluating and monitoring nearly 4 million local and national businesses and charities. Your BBB serving Dayton and the Miami Valley serves Montgomery, Greene, Clark, Darke, Miami, Preble, Shelby and northern Warren counties. Please visit www.bbb.org for more information about your BBB.